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Topic ~ Game On: Exploring the Crucial Role of Design in Sports and Gaming
Date ~ 31st May 2024 | 07:30 PM IST

UXTalks Season - 04 Episode  - 03
About Speaker:
Siddharth Deshmukh Head Revenue and Strategy @ GEPL - World’s 1st Cricket esports League, Building the Future of Sports , Entrepreneur , Content Creator , Teacher , Public Speaker.
Sid is Top Sports Management Voice on LinkedIn

Sid is a seasoned business leader with over 20 years of experience in technology, sports, and media, with a passion for unleashing the power of communities and creating positive social change. As the Head of Revenue and Strategic Franchise Relation at Global e-Cricket Premier League (GEPL), He is responsible for launching and growing the largest franchise-based cricket esports and entertainment league in the world, in partnership with JetSynthesys.

Sid has a core competencies include international business development, brand marketing, commercialisation, fan engagement, smart connected arena, sports development, and CSR.
He worked with leading sports technology platforms and solutions, such as BrandActif, Fanisko, and Genius Sports, to deliver innovative and engaging experiences for fans, athletes, and stakeholders.
He also mentored and advised several sports and edutech startups, as well as sports education and CSR initiatives, such as Symbiosis School of Sports Sciences, Sportscom Industry Confederation, GSIC powered by Microsoft, Qatar SportsTech, and She Kicks Football Academy.
Sid's mission is to use his expertise and network to build "Sport-as-a-Brand" and contribute to the growth and sustainability of the sports and esports industry.

Topic Brief:
"Game On: Exploring the Crucial Role of Design in Sports and Gaming" features Siddharth Deshmukh, Head of Revenue and Strategy at GEPL, the World’s 1st Cricket esports League. With over 20 years of experience in technology, sports, and media, Siddharth is a seasoned business leader passionate about leveraging community power for positive social change.
In this talk, Siddharth explores how design impacts user experience in sports and gaming. He shares insights from his experience launching and growing the GEPL with JetSynthesys, showcasing how innovative design strategies have transformed fan engagement and player experiences.
Key topics include the significance of design in enhancing user experience, considerations for designing for different sports and gaming audiences, the influence of cultural differences on design decisions, and upcoming trends in the sports and gaming sector.
Attendees can expect practical insights into the evolving landscape of design in sports and gaming, along with advice for aspiring designers interested in this dynamic industry.

UXTalks are Live on WebEx - You will receive WebEX meeting Details on email soon..